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CLX (Clorox Co) Moat Score : 8/10 (As of Jul. 19, 2025)


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What is Clorox Co Moat Score?

Clorox Co has the Moat Score of 8, which implies that the company might have Wide Moat - Clear and robust wide moat.

Clorox Co has Wide Moat: Clorox has a robust brand and strong customer loyalty, supported by significant market leadership in household products. It benefits from economies of scale, strong distribution networks, and pricing power, making its competitive advantages durable and difficult for competitors to replicate.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Clorox Co might have Wide Moat - Clear and robust wide moat.

Competitive Comparison of Clorox Co's Moat Score

For the Household & Personal Products subindustry, Clorox Co's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Clorox Co's Moat Score Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's Moat Score distribution charts can be found below:

* The bar in red indicates where Clorox Co's Moat Score falls into.


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Clorox Co  (NYSE:CLX) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Clorox Co Moat Score Related Terms

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Clorox Co Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Clorox Co (NYSE:CLX) » Definitions » Moat Score
Comparable Companies
HIMS ELF CHD IPAR COTY NWL SPB EPC PHH HELE PG XPAR:OR LSE:ULVR CL BOM:500696 LSE:RKT KMB KVUE XTER:HEN3 EL
Traded in Other Exchanges
CLX:Mexico 1CLX:Italy 0I0J:UK CXX:Germany CXX:Germany CLXC34:Brazil
Address
1221 Broadway, Oakland, CA, USA, 94612-1888
Website
https://www.thecloroxcompany.com
Since its start more than 100 years ago, Clorox has expanded to operate in a variety of consumer products categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
Executives
Kirsten Marriner officer: SVP - Chief People Officer 900 OMNICARE CENTER, 201 E. 4TH STREET, CINCINNATI OH 45202
Angela C Hilt officer: SVP - Chief Legal Officer 1221 BROADWAY, OAKLAND CA 94612
Kevin B Jacobsen officer: SVP - Chief Financial Officer 1221 BROADWAY, OAKLAND CA 94612
Shanique Bonelli-moore officer: VP - Chief Diversity & Soc Imp 1221 BROADWAY, OAKLAND CA 94612
Mackay A D David director
Michael M Ott officer: SVP - Chief Research & Dev Off 1221 BROADWAY, OAKLAND CA 94612
Stephanie Plaines director 200 E. RANDOLPH DRIVE, CHICAGO IL 60601
Julia Charter director 1221 BROADWAY, OAKLAND CA 94612
Eric H Reynolds officer: SVP-Chief Marketing Officer 1221 BROADWAY, OAKLAND CA 94612
Rebecca Dunphey officer: SVP & GM - Specialty Division 1221 BROADWAY, OAKLAND CA 94612
Eric Sean Schwartz officer: SVP - Chief Marketing Officer 1221 BROADWAY, OAKLAND CA 94612
Diego J Barral officer: SVP - GM, International 1221 BROADWAY, OAKLAND CA 94612
Matthew Gregory officer: SVP - Chief Customer Officer 1221 BROADWAY, OAKLAND CA 94612
Chris T Hyder officer: SVP, Cleaning & Prof Prod Div 1221 BROADWAY, OAKLAND CA 94612
Laurene E Peck officer: VP - CAO & Corp Controller 1221 BROADWAY, OAKLAND CA 94612