CLX (Clorox Co) Moat Score: 7/10 (As of Jun. 28, 2026)


CLX Clorox Co CLX
74 GF Score
Price $97.54
GF Value $133.66
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Clorox Co Moat Score?

Clorox Co CLX +2.38% 74 Moat Score is 7 as of Jun. 28, 2026. GuruFocus rates CLX with a GF Score™ of 74/100 and a GF Value™ of $133.66 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 2,057 Consumer Packaged Goods companies, Clorox Co ranks better than 99.37% on this metric.

Clorox Co has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Clorox Co has Wide Moat: Clorox Co possesses a wide moat due to strong brand strength, significant customer loyalty, and durable cost advantages. Its market leadership and pricing power in consumer goods are well-established.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Clorox Co might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Clorox Co  (NYSE:CLX) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Clorox Co Moat Score Related Terms

CLX vs ELF, IPAR, NWL: Moat Score Comparison

For the Household & Personal Products subindustry, Clorox Co's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Clorox Co Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's Moat Score distribution charts can be found below:

* The bar in red indicates where Clorox Co's Moat Score falls into.


CLX
74GF Score
Clorox Co CLX
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 7 mean?
Clorox Co (CLX) has a Moat Score of 7 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Clorox Co ranks #13 out of 2057 companies in the Consumer Packaged Goods industry, placing it in the top 0.59999999999999%.
Is Clorox Co's Moat Score too high?
Clorox Co's current Moat Score is 7. Based on the distribution chart, Clorox Co ranks #13 out of 2057 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Clorox Co has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's Moat Score compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #13 out of 2057 companies for Moat Score. This places Clorox Co in the top 1% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Clorox Co's current Moat Score is 7. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Modestly Undervalued. The stock's GF Value™ is $133.66, compared to a current price of $97.54 — trading 27% below its estimated fair value. The current Moat Score is 7. Clorox Co's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Clorox Co (CLX), the current Moat Score is 7 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Clorox Co (CLX) Overvalued in 2026?

Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued. The current stock price of $97.54 is trading 27% below its estimated GF Value™ of $133.66. GuruFocus considers Clorox Co to be Modestly Undervalued.

Key valuation signals for CLX:

  • Moat Score: 7
  • GF Value™: $133.66 vs. price of $97.54 (27% below fair value)
  • GF Score™: 74/100 with 5 warning signs

No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Clorox Co Business Description

Address 1221 Broadway, Oakland, CA, USA, 94612-1888
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
74GF Score

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$97.54
Price
$133.66
GF Value